e/Pepsi Challenge

Information
has gloss	eng: The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.
lexicalization	eng: Pepsi challenge
instance of	(noun) carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) dope, cola

Meaning
Japanese
has gloss	jpn: ペプシチャレンジとは、米国ペプシコ社の、広告戦略として行われた企画の一つ。比較広告を軸としている。
lexicalization	jpn: ペプシチャレンジ

Media
media:img	CokePepsiChallenge.jpg
media:img	Pepsi Challenge.jpg