e/Vendor Relationship Management

Information
has gloss	eng: VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn, vendors who align themselves to these tools, technologies and services will have the opportunity to build better relationships with their customers.
lexicalization	eng: Vendor Relationship Management
instance of	e/Buzzword

Meaning
French
has gloss	fra: La gestion de la relation vendeur (abrégée GRV) est la traduction de langlais (VRM) qui constitue un nouveau paradigme dans le domaine du marketing. Cest la réciproque de CRM (Customer Relationship Management) ou GRC Gestion de la relation client.
lexicalization	fra: Gestion de la relation vendeur