e/Web Experience Management

Information
has gloss	eng: The term "Web Experience Management" or "WEM" (2007–present) is the evolution of website needs from managing content (Web Content Management - WCM) to managing the entire experience of users on the web (Web Experience Management - WEM). The term originally was coined by Web Content Management (WCM) software vendor FatWire as a means to describe the management of the experience an organization’s customers, partners and employees have on their website. Web Experience Management is reasonably broad and can represent anything that facilitates loyalty, engagement and interaction on websites.
lexicalization	eng: Web Experience Management
instance of	e/Buzzword